Business Angel  ·  Investment

Capital, experience and momentum for the early stage.

chameleon GmbH is my personal investment vehicle. As a business angel, I invest in companies where technology, data and entrepreneurial energy come together — and support them with what I have learned over more than 25 years as a managing director and board member.

What I do

Investing with an entrepreneurial mindset

I invest where I can contribute not only capital but also operational experience. Two paths are at the centre of this.

01 — Start-up

Pre-Seed & Seed

Investing in young teams at a very early stage. What counts here is the idea, the execution strength of the founders and a market with real potential. I stay closely involved — without taking over.

02 — Grown-up

PE-backed & with a mandate

Investing in more established, private-equity-backed companies — usually combined with an advisory board or supervisory board mandate, in which I contribute strategically and as an equal partner to the investor.

Ticket size
up to €250,000
Stages
Pre-Seed to PE
Focus areas
Software, Data, AI
Sector affinity
Automotive · Insurance · Energy · Industry
Holdings

Selected companies from the portfolio

I currently hold 13 investments — from young start-ups to established mid-sized companies. A selection that shows the range: early ideas, grown businesses and one successfully supported exit.

↗ 01
Cardentity
Automotive · Data Platform
Digital vehicle history based on exclusive damage and service data — data-driven transparency for the used-car market.
cardentity.de
↗ 02
Replique
Industry · On-Demand Manufacturing
All-in-one platform for industrial contract manufacturing — from prototype to series production via a global, digitally controlled production network.
replique.io
↗ 03
DMS Gruppe
Energy · BPO & Automation
BPO and automation solutions for the energy industry — combined with my mandate as chairman of the advisory board.
dms-gruppe.de
↗ 04
Carmerce
Automotive · International Vehicle Trading
Professional partner for international vehicle trading across Europe — from selection through inspection and documentation to import and export.
carmerce.dk
↗ 05
Luma & Lua
Hospitality · Kigali, Rwanda
Boutique hotel and Mediterranean restaurant in Kigali — an investment that extends my horizon beyond Europe.
lumalua.com
↗ 06
Zest Holding
Investment Company · Rwanda
Investment company based in Rwanda — part of my engagement in the high-growth markets of East Africa.
on request
↗ 07
Bilster Berg
Motorsport · Drive Resort
One of Europe's most demanding race tracks — a privately run company with around 180 car-enthusiast shareholders. An investment that brings together passion and capital.
bilster-berg.de
↗ 08
Diamant Software
B2B Software · Accounting & AI
Hidden champion from Bielefeld for AI-powered accounting and controlling software — a company I support not only as a shareholder but also lead operationally as CEO.
diamant-software.de
↗ 09
Autosource Group Exit
Automotive Software · Denmark
Danish SaaS provider for the automotive industry, which I supported as a supervisory board member — successfully sold to Hawk Infinity.
autosourcegroup.dk
↗ 10
Hawk Infinity
Investment Holding · Scandinavia
Founder-led holding that offers a long-term home for founder-led businesses — and, after the sale of Autosource Group, a natural addition to my own portfolio.
hawkinfinity.com

This is a selection. I am happy to present further holdings on request and in a personal conversation.

Advisory

Board mandates — deliberately selective

My advisory work is carried out exclusively through selected advisory and supervisory board mandates. No classic consulting business, no broad acquisition.

“Few mandates, but with genuine commitment — because my time is the real investment.”

What I come on board for

I only take on a mandate when I can contribute substantively and the collaboration rests on a shared entrepreneurial outlook.

  • Strategy & Transformation Digital business models, scaling and the transformation of established companies.
  • Investor Management Working with venture capital and private equity firms, preparing for financing rounds and exit.
  • Leadership & Governance A sparring partner for management and shareholders — discreet, clear and in the background.
Sven Krüger, Managing Director of chameleon GmbH
Sven Krüger
Managing Director, chameleon GmbH
About me

An entrepreneur who invests — not an investor who watches.

For more than 25 years I have worked at the intersection of industry, technology and digitalisation. Roles as CEO of the Eucon Group for almost ten years, as a board member of VHV digital services AG and as CEO at VYDA taught me how a good idea becomes a viable, data-driven business model — and how to lead companies through growth, changes of ownership and transformation.

At Eucon I oversaw the carve-out and sale of the automotive business to Infopro Digital and worked for years with private-equity and insurance owners. This experience is the source of what I bring as a business angel today: operational understanding rather than theory.

My career began in the automotive supplier industry — at Continental, Valeo and for over fourteen years at HELLA, most recently as a member of divisional management. Early on I took on international supervisory and advisory board mandates in Germany, Denmark, Poland and France. Today I am CEO of Diamant Software GmbH and invest in parallel through chameleon GmbH — selectively, with my own capital and out of conviction.

since 2026
CEO — Diamant Software GmbH Bielefeld
2025 – 2026
CEO — VYDA (formerly Eucon Digital) Münster · data-driven transformation for insurance & real estate
2021 – 2026
Board Member — VHV digital services AG Hannover
2016 – 2025
CEO — Eucon Group Münster · digitalisation partner for automotive, insurance & real estate
2002 – 2015
HELLA — most recently Member of Divisional Management, Aftermarket Various leadership and managing director roles
1995 – 2001
Continental · Valeo · ITT Automotive Early roles in the automotive supplier industry
Passion

Where investment meets fuel.

Motorsport is not only my hobby — it is the mindset with which I also invest: precision, preparation, and the courage to accelerate at the right moment.

Through Bilster Berg I hold a stake in one of Europe's most demanding race tracks. And when a race car in chameleon livery hits the circuit, it is a lived connection between profession, investment and enthusiasm.

Race number 156 — the chameleon race car also carries the signature of several portfolio companies: cardentity, Carmerce, Replique and Autosource Group.

Contact

Got something in mind?

Whether an early-stage idea or an established company looking for an experienced sparring partner on its board — feel free to write to me. I reply personally.

Company
chameleon GmbH